Tu Luong Foundation

22409 16th Ave

Seattle, WA 98198

tan@tlfoundation.org

 
 

Sample Marketing Proposal for Events

Marketing Proposal for the <insert number ex: 3rd> Annual

National Grant Makers and Grant Seekers Seminar

Thank you for taking a moment to review the outstanding advertising and sponsorship opportunities associated with the National Grant Makers and Grant Seekers Conference hosted by Tu Loung Foundation.  The seminar will be held <insert date>, at <insert time>at <insert location>. 

 

By advertising in or sponsoring this event, you will impact the lives of many people who are associated with non-profit organizations as well as those who benefit from their services.  You will receive amazing exposure which will stretch your marketing budget, make the most of your marketing efforts and provide you an image as a supportive, caring company.  

 

Who will see your advertising?

 

Last year we conducted a survey of 200 conference attendees.  Their demographics were as follows:

 

Nonprofit Annual Budget

 

$5-10 million                            __%

$1-5 million                              __%

$100,000-$1 million                 __%

Less than $100,000                  __%

 

Professional Profile of Attendees

 

Board Members                       __%

Executive Directors                   __%

Consultants & Others               __%

All other staff members             __%

 

Fields of Service

 

Social Services                         __%

Education                                 __%

Arts & Humanities                    __%

Health                                      __%

Community Development          __%

Grantmakers and fundraisers     __%

All Others                                 __%

 

Your exposure will depend upon your level of sponsorship; however, in addition to the estimated 400 attendees who will be exposed to your advertisements, we will send out <insert number> email announcements, <Insert #> direct mail notices and <insert #> fax broadcasts.  We will publish <insert #> newspaper announcements and an expression of appreciation in the newspaper.  Our Program and Grants Reference Desk will distribute <insert #> programs.  You may be recognized in our e-newsletter which is distributed after the conference.  Your name may appear on correspondence including thank you notes that are emailed to attendees.  Sponsors’ brochures and business cards will be inserted into the program book; the sponsors name may be displayed on attendees’ nametags and conference video tapes will provide a lasting impression.  In addition, specially selected sponsors will have an opportunity to address the audience during the conference.

 

Remember that sponsorships are granted on a first come, first save basis, so act now to reserve your choice sponsorship placement.   

 

There a number of levels of sponsorship and advertising opportunities with varying benefits which will fit into any marketing budget (stated CPM’s are estimates):

SPONSORSHIP OPPORTUNITIES

Name Right Sponsorship

v     The event will be named after you or your organization providing the highest visibility of any sponsorship. 

v     Your name will precede the name of the event in all promotions, advertisements and correspondence. 

v     You will have an opportunity to address the audience for five minutes at the beginning of the conference and you will be recognized periodically throughout the event. 

 		  

v     Funds provided through your sponsorship will be used to promote the event and to provide conference scholarships which will enable attendance for those who would not otherwise be able to attend.  The scholarship fund will be named after you. 

v     The cost of sole sponsorship is $__________ which equates to approximately $_____ CPM.

 

Special Promotion Sponsorship

v     Your company will be recognized in all of our public advertising including newspapers, a non-profit magazine, fax announcements, email announcements and direct mail announcements.

v     Special promotion sponsors will be invited to address the audience for 2-3 minutes.

v     The cost of sole sponsorship is $_____ (___CPM).  Joint sponsorship is $______ (____ CPM).

 

Opening Reception Sponsorship

v     This premier networking event is the perfect opportunity to put your company’s name in front of attendees early during the event and to make a lasting impression.

v     Opening reception sponsors will be invited to address the audience for 2-3 minutes at the opening reception.

v     Reception sponsors’ brochures and business cards will be placed on every table.

v     Sole sponsorship is $____ (___CPM) and joint sponsorship is $___ (___CPM)

 

Official Bag Sponsorship

v     All event participants will receive an official event bag that will accompany them throughout the conference.

v     The official bag will have the sponsor’s name, address, phone number, URL and logo printed on one side of it in a one color format.

v     Bag sponsorship will allow you to tag along with participants throughout the event.

v     The cost of official bag sponsorship is $_______ (____ CPM).

 

Name Badge Sponsorship

v     Name badges will be distributed to every attendee and will be worn throughout the conference.

v     Name badge sponsors will have their name, URL and/or logo printed on each name badge.

v     The cost of name badge sponsorship is $_______ (_____ CPM).

 

 

Conference Dinner Sponsorship

v     The conference dinner is an outstanding networking opportunity for conference participants.

v     Conference dinner sponsors will be invited to address attendees for 2-3 minutes during the conference dinner.

v     Sponsors brochures and business cards will be placed on all tables.

v     Conference dinner sponsorship is $_______ (_____ CPM) or $______ for joint sponsorship (_____ CPM).

 

Luncheon Sponsorship

v     Two luncheons will be held during the conference to allow additional networking opportunities for participants.

v     Luncheon sponsors will be invited to address the audience for 2-3 minutes during the luncheons.

v     Sponsors brochures and business cards will be placed on all tables.

v     Sponsorship of both luncheons is $_______ (____ CPM) and sponsorship of a single luncheon is $______ (_____ CPM).

 

Breakfast Sponsorship

v     You can be the topic of discussion over participant’s first cup of coffee each day.

v     Two breakfasts will be held during the conference.

v     Breakfast sponsors will be invited to address the audience for 2-3 minutes during each sponsored breakfast.

 

v     Breakfast sponsor’s brochures and business cards will be placed on all tables.

v     Breakfast sponsorship for both breakfasts is $_____ (____ CPM) or $_____ (____ CPM) for a single breakfast sponsorship.

   

Break Sponsorship 

 

v     Break sponsorship is an excellent opportunity for ongoing exposure throughout the event.

v     The break sponsor will be thanked from the podium at the beginning of the conference.

v     Break sponsor’s company brochures and business cards will be placed in the break area and will remain there throughout the conference.

v     Sole sponsorship for breaks is $______ (____ CPM).

 

Video Tape Sponsorship

 

v     Video tape sponsorship will allow every session of the conference to be provided on tape for future training purposes. 

v     Your company will be recognized during the conference, at the beginning of the tape and four additional times during the video.

v     Sole sponsorship is $______ (_____ CPM).

 

Other Sponsorship Opportunities:

 

If you would like to provide imprinted ink pens, pencils, notepads or other items that would benefit conference participants or if you would like a sponsorship activity that is not listed, please contact Tan M. Lam at tanmlam@aol.com .  We are happy to hear your suggestions and we will attempt to create sponsorship activities that suit your promotional needs and enhance the experience for conference attendees.

 

 

SCHOLARSHIP DONOR OPPORTUNITIES

 

Demonstrate your organization’s commitment to quality nonprofit management and skills development by sponsoring scholarships for those who would otherwise be unable to attend.  As a scholarship sponsor, your organization will receive recognition during the conference.  In addition, your company text will be listed on our website for 12 months, on conference programs, videotapes and transcripts.  Full sponsorship of $_________ will provide one attendee’s registration, hotel and airfare.  Partial sponsorship of $________ will provide one registration and accommodations.

 

ADVERTISING

 

Proceeds from advertising will be used for conference scholarships.  Advertisements will be displayed in the Conference Program and Grants Reference Desk.  This is an original publication that is intended to serve as a program guide and permanent reference book which provides useful information about grants, proposal writing, sample grant proposals, lists of corporate and foundation grant providers, fundraising ideas and helpful references such as grant related website addresses.  This guide will be a valuable resource for attendees to use for years to come.  Approximately 1,000 programs are expected to be distributed during the conference and 50,000 copies are estimated to be downloaded by other nonprofit organizations from the Tu Luong Foundation website. 

 

Advertising rates (CPM is estimated):

Program/Grants Reference:

 

B/W

 

CPM: B/W

 

4-Color

 

CPM: 4-Color

Full-page Back Cover (outside)

 

$3,200

 

$62.75

 

$4,000

 

$78.43

Half-page Back Cover (outside)

 

$2,100

 

$41.18

 

$2,800

 

$54.90

Full-Page Back Cover (inside)

 

$1,700

 

$33.33

 

$2,300

 

$45.01

Half-Page Back Cover (inside)

 

$1,100

 

$22.00

 

$1,600

 

$31.37

Full-Page Front Cover (inside)

 

$3,200

 

$62.75

 

$4,000

 

$78.43

Half-Page Front Cover (inside)

 

$2,100

 

$41.18

 

$2,800

 

$54.90

Full-Page (inside program)

 

$1,100

 

$22.00

 

$1,600

 

$31.37

Half-Page (inside program)

 

$650

 

$12.75

 

$1,000

 

$19.61

Quarter-Page

 

$400

 

$7.84

 

$700

 

$13.73

50 Words Directory Listing

 

$300

 

$5.88

 

N/A

 

N/A

ION FO

To reserve your choice sponsorship, scholarship donation or advertising opportunity, please contact Tan M. Lam at the Tu Luong Foundation at <insert telephone #>.

 

Please note that sponsorship, scholarship donors and advertising can be officially confirmed only upon receipt of full payment.  Please make checks or money orders payable to the Tu Luong Foundation and send them along with this completed form to:

 

Tu Luong Foundation

c/o Tan M. Lam

22409 16th Avenue South

Seattle, Washington, 98198

 

 

Confirmation number received upon reservation ____________________________

 

Company name_________________________________________________________

 

Address_______________________________________________________________

 

City/State/Zip__________________________________________________________

 

Name and title__________________________________________________________

 

Phone #:_______________________ Fax #:_____________________________

 

E-mail Address:_________________  Amount Enclosed:___________________

 

Authorized signature:_____________________________________________________

 001 EXHIBIT SPACE

Thank you for your support and assistance in strengthening non-profit organizations and building communities across the United States!  We sincerely appreciate your contribution and would like to thank you personally and on behalf of the numerous attendees who will benefit from the National Conference.

 

Sincerely,

 

Tan M. Lam, <Insert title>

Tu Luong Foundation